Problem Statement

We all are hit by a global pandemic and people feel unsafe to shop from groceries. After the COVID-19 users tend to be worried about the touchpoints and contact with the staff, objects, etc. while shopping at a retail store.

Breaking down the project

Business: Retail (Groceries)

Purpose: Scan and Go, Self-checkouts

Typical user: People who purchase directly from grocery stores

Primary Research

Need of the hour

• The current pandemic crisis disrupted the routines and lifestyle of people, users are more likely to seek safer solutions.

• With the coronavirus pandemic, the idea of contactless shopping, dining and payments has taken over.

• Building proper awareness and education around contactless payment besides undertaking other preventive measures can help users collectively combat the risks involved.

• Customer experience is getting more personal with the help of real-time interactive experiences.

Changes in consumer behaviour

• Many users experience stress and anxiety while going to groceries and market due to the crowd and touchpoints. Users feel scared and unsafe and find it difficult to shop from stores they can trust.

• Users are looking for a lifestyle which go hand-in-hand with the current situation, having something that both looks and feels accessible and modern, as well as fast and convenient. They are now more willing then before for contactless retail experience.

• Users believe that contactless payments are safer, faster, and carry less risk than cash payments – in line with for today’s retail environment.

Understanding the User

Based on the above, user profiles and environmental profiles were made. By understanding both the user and their environment, you can create a product that feels natural and intuitive. It caters to the user's needs and goals while functioning seamlessly in the situations they'll use it in. This leads to a higher level of user satisfaction and a more successful product overall.

A user profile paints a picture of your ideal user. It details their demographics, goals, frustrations, and motivations. This allows us to design features and functionalities that directly address their needs, creating a more relevant and user-friendly experience. By stepping into the user's shoes, we can identify potential pain points and areas for improvement. This avoids designing based on assumptions and ensures the product caters to real user needs. With multiple user segments, profiles help prioritize features. We can identify which user needs are most critical and tailor the design accordingly.

Environmental profiles can highlight potential accessibility barriers for users with disabilities. By considering different environments, we can design inclusively, making our product usable by everyone. The environment where users interact with our product significantly impacts their experience. An environmental profile considers factors like lighting, noise levels, available devices, and even internet connectivity. This helps design for real-world scenarios, ensuring optimal functionality! Understanding the environment helps anticipate how users might interact with the product in unexpected situations. This allows for designing for flexibility and error handling, creating a more robust user experience.